About Aneeq

E-commerce work, from the listing up

I help sellers and businesses improve the everyday details of their online stores, from product listings to how the store is performing. My work covers Daraz and Shopify operations, catalog clean-up, and the sales strategy that connects them.

Alongside client consulting, I teach practical e-commerce courses so people can apply the same steps to the store they already run.

Four disciplines

Where the work happens

Four operational disciplines shape every engagement, whether I am working inside a client store or teaching the same methods in a course.

Daraz marketplace mastery

Managing store setup, listing structure, and day-to-day operations inside the Daraz marketplace so sellers can run their shop with fewer surprises.

Shopify brand infrastructure

Building the storefront foundation for Shopify brands, from theme structure and navigation to the pages and product flows shoppers rely on.

Systematic product listings

Reviewing titles, attributes, imagery, and descriptions so each product listing is complete, consistent, and easy for shoppers to compare.

Performance analytics

Reading store data to see which listings, categories, and campaigns are moving, then turning those findings into a clear next step.

Approach

Practical and data-conscious

Every consulting engagement starts with understanding what is actually happening in the business: the listings, the store mechanics, and the numbers behind them. I then make the next step specific and easy to act on.

In consulting

I work alongside sellers and business owners to review how their store runs, prioritise fixes, and agree on a sales plan they can maintain.

In the classroom

My courses walk students through step-by-step methods for listings, store setup, and performance review, so they can apply each step to their own Daraz or Shopify business.