Selected store work

Portfolio of store case studies

Marketplace listing restructuring, branded Shopify storefront rollout, and catalog cleanup, each reviewed for user journey, listing clarity, and back-office store health.

Daraz and Shopify work

Each case is a real operational problem, shown with the steps taken and what changed in the store.

Operational case studies

Three store problems, solved

Marketplace on Daraz

Listing restructuring on Daraz

Product listings were reorganized into clear categories with consistent titles and attributes, so shoppers could find and compare items faster. The work focused on listing clarity and the store's day-to-day operations.

Independent brand on Shopify

Branded Shopify storefront rollout

A boutique brand storefront was set up with a clear navigation path, structured collections, and product pages built around the buyer's journey from browsing to checkout.

Catalog data cleanup

Catalog data cleanup

Duplicate entries, missing attributes, and inconsistent naming were reviewed and corrected across the catalog. The result is a cleaner back office that is easier to maintain and update.